Making of my Radio Advert:

My tutorial on Garage Band made it a lot easier to make my radio advert. I knew how the software worked and how to inert the different tracks. I started by adding in the voice over the main component of the radio Advert. I wanted to get across the main message and concept of the music festival in just the vocals therefore I used a child. This fitted with the key theme and slogan being ‘Release the child in you.’  

Before recording the vocals I had to write the script this would have to reflect an element of the brand image and entice the target market in, therefore it was a significant aspect of the radio Aspect. I started writing it by thinking of how the intensity could build in term of the voice over, like the music which will be playing in the background of all the adverts.  I used key elements which I thought would be enticing and allow the audience to play attention to the image I was building, for example ‘2,880 Minutes of pure adrenalin, heaps of bands, unlimited entertainment, Tons of DJs, great location.’

Once I had scripted and outlined the radio Advert I got the actor to record the voice over in, I recorded on the Mac, it was significantly important that the actor was static when saying the lines as otherwise the background noise would have of effected the quality. This is something I learnt and gathered while recording using the Mac on the practise session, which significantly helped my understanding of using Garage Band. Another problem which occurred was that the actor voice sounded noticeably more childlike in Female Voice, which is something I took away from the session.  I cut down the elements I didn’t like using the cut tool in the bottom bar, which was very precise.

I then added the background music by inserting it from my documents and placed it into the correct place to go through the advert, cutting it down where necessary. I also downloaded some sound effects to advance the quality of my radio advert, I inserted sound effects of crowds and people clapping in various points which I feel increases the pace and reflects the brand image. Overall I feel the radio Advert is of goo quality and the voice over is a reflection of my event; however I may cut down the advert and use a fade out on the end of the song and sound effects to make the quality of the advert flawless.