Radio Advert Script:

Before recording the vocals I had to write the script this would have to reflect an element of the brand image and entice the target market in, therefore it was a significant aspect of the radio Aspect. I started writing it by thinking of how the intensity could build in term of the voice over, like the music which will be playing in the background of all the adverts.  I used key elements which I thought would be enticing and allow the audience to play attention to the image I was building, for example ‘2,880 Minutes of pure adrenalin, heaps of bands, unlimited entertainment, Tons of DJs, great location.’

This is my Radio Advert Script I wanted the vocals to reflect the brand image and therefore entice the target audince.

2 Days
48 hours
2,880 Minutes of pure adrenalin, heaps of bands, unlimited entertainment, Tons of DJs, great location.
Imagine Fest!
60,000 people, you can be anything you want to be
Headlining: Florence and The Machine, Bombay Bicycle Club, Mumford and Sons
Experience things you’ve never done before
London Hyde Park
Saturday 2nd August- Sunday 3rd 2012
Imagine Fest, Release the Child in you

This scripting may be too long, from my research most radio adverts are 30 seconds therefore I may have to cut down the voice over, to decrease the time limit once I have done the Radio advert.