Wednesday 1 February 2012

Radio Advert Session:

In this practise session we learnt about radio adverts and how to use Garage Band overall it gave me an idea about whether I felt radio adverts would work with my brand image and the service I am promoting.  There are three major components within radio advertising- Voice, sound effects and Musical jingles. Theses are the most signifcant elements of the radio adverts and I will have elements of these feature which correspond to my own brand image.

When on Garage Band there are two ways in which to record the voice over, one way is through a mp3 player  recorder and then upload the voice over to Garage Band. Another way is to record the voiceover directly on the mac book in the external microphone. A good tip is to use headphones when recording to make sure the input level is clear rather than distorted.  Another tip if recording on the MP3 player recorder  is to keep the recorder stable and static.

Instruction on Garage Band: Open Podcast
Select Female or male voice dependant on the actor
Record on Garage Band

The jingles are located at the bottom of Garge band and there are various sound effects which are free to use, furthermore there are various sites that i will be able to download more relevant sound clips and then they will be able to be directly transposed into Garage Band, which takes both WAV formats and mp3 files. Another optition to get extended sound effects is to record them myself and therfore I would have the specfic jingle.

To add my own music that I have used in my advertising sequences, you drag and drop the music into the Garage band bar to the various tracks. 
This will be helpful when making my radio advert, as I now understand how to use Garage Band and the way I want to promote my Brand on the radio with just sound, which will be a challenging element to overcome. 

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