25/11 Filming Session:

As my first filming session was void, I had to film again.  This actually proved to be a positive as I now knew what I what to achieve and how to do it. From my first filming session I noted that I turned the camera 90 degree to attain the whole body in the footage however when editing this in premier pro it didn’t look right and therefore I had to we film.  Instead of turning the camera 90 degrees to kept in landscape and moved in further this way I was able to attain most of the body just not the feet. Overall the frames were a lot better quality and I preferred the shot distance when editing the footage.

Also another change I made to the studio background was instead of having the festival edited images projected on the wall in some shots I had it varying throughout the advert. This has made the advert more visually attractive and added meaning to the advert right from the start. In terms of the promotion of the event I wanted the advert name throughout the advert and not only at the last shot; this is something I have subverted as most adverts have the brand name at the end only. However on each of my projected images I have the brand name hidden amongst the context on the image, always bring it back to ‘Imagine Fest’.  
I have started editing the footage, and have 10 mins worth of footage so I will have a lot of varied shots to work with and can take the best elements of my filming and edit it down.

Location Shots:

Theses are my location shots, the advert is filmed within my living room, I wanted a white canvas to work with and this is why I decided to work in the here as we have white walls. The floor is not in the frames. In theses pictures, you can see the picture of the crowd which the actor will be amongst by the end of the 30 second ad, amongst 'Imagine Fest.'  Also as development in my second time filming I was only using the projected images in certain frames however now I have decided to have the varying images running through the whole advert as it adds depth and meaning.

Here are the Location shots:

Additionally on each of the backgrounds it says the name of the brand I am promoting 'Imagine Fest.'  I felt this was a good way in which to promote and advertise the brand before the end of the advert, therefore people already no what I am advertsing.

Elevator Pitch:

This is my Elevator Pitch it helped me understand and indentify my brand and the event service that the promoting and pitching. This is my idea and concept in a nut shell.

19/11 - 20/11 Filming session:

This was my first real filming session of the advert, and from my practice session last week I felt I was ready to start filming.  When working from my storyboard I noted that I wanted the entire actor within the frame. This was a challenge as my conceptual ideas were very difficult to reproduce on the camera. Therefore to make it work I turned the camera 90 degrees so I would attain the entire actor within the frame. This is something I haven’t done before however I felt it was the right device to use as this it prevented the problem.   The filming went well as I was working from my shot list and the storyboard so I could refer to that for the varying shots and concepts that were happing in them as assistance. 

However once I had filmed, and was within the editing stages of my development, a problem had arisen. From turning the camera 90 degrees to attain the actor’s whole body within the frame, I had lost the depth and the quality in the shots when turned back in premier pro. This is something I had not thought about then filming it and it became a real problem, once as such that meant I had to film the advert again.

From this filming and editing session I note I cannot fit the whole body of the actor within the frames in my festival adverts, instead I will be re-filming and having a frame from waist up only. This is something I will have to work with when filming and I will evaluate the process.

This is the footage (first shots) when it isn't turned around, this is the footage I will not be using due to the framing and shot angle:

12/11 Practice Filming:

On the 12th I practiced filming my advert; this allowed me to understand the positive and negatives of my concept.  From my practice footage I understood how fundamental it was for the tripod and the camera to stay static when filming therefore creating good quality shots and to see whether it is technically viable.

The practice filming also allowed me to re-evaluate and refresh my memory of how to use the equipment. This is something I struggled with in AS however from my practice footage I can see that I have improved since AS and now have an improved ability to use the equipment and the editing software. 

From this practice run it highlighted how the studio needed to be set up, I am having a developing picture of a crowd growing in the back ground.  By the end the actor will be amongst the crowd and therefore within the Event ‘Imagine Fest’.  I had the conceptual ideas but really needed to see how it would look on the film; this was achieved on the 12^th when I was practicing the shots and the framing of the actors.

Overall this shooting practice allowed me to achieve the skills and put my ideas into practical work on the camera, the next time I film will be for the real thing.

Shooting Schedule:

This is my shooting schedule; I have started filming however it was mainly a practice shoot so I could identify the areas I needed to work on or change elements of advert. It also gave me the chance to refresh using the equipment ad how I would frame my shots within the studio that I am using. 

Saturday 12th November- Filming (Practice) DONE

Saturday 19th-Sunday 20th Filming

Friday 25th- Filming

This list will become longer once I have started filming as then I will have obtained how long it will take and how many mins of footage I will need for my advert. This is the basic line up in the next weeks- I will highligh the dates once they have been done.

Storyboard:

From my recent planning and development, in terms of the shot list and notes, I feel I am now ready to make my storyboard and film my advert.  From my planning I have found adverts which I really personally feel is well thought out and presented, researched relevant advert and influential directors. This is my storyboard. 

 Animatic:

This is my Animatic however over the course of the development of my advert there may be changes to certain elements, when I start filming and editing but this will become clearer to me as I start the practical parts of my coursework. 

Branding Extended: Brand Names

In terms of the naming of my service, A key convention that I noted of Music festival brand names was that they were based on the location of the festivals such as Reading, Leeds and Glastonbury as they are iconic festivals which are well known in Britain. 

However less well know medium sized festivals within the indie music scene, are usuallly named with specfic personal themes of the brand image, for example the Green man Festival as the brand is image is based around the colour green and what it symbolizes. 

Therefore I have come up with my own brand image, as it is a medium sized indie festival, I have decided to name it with the specific brand theme. the slogan for the festival will be "Release the child in you" along with the title "Imagine Fest," the brand is therefore intrinsically linked making a memorable brand image.

Shot List:

This is the shot list, this is what will be present in each individual shot, and as the camera is static it will be the same shot different throughout- long shot. I have therefore stated the gradual changes that will be happening on the actor within the advert.

This will help me when I am filming along with my storyboard, as I will have a guide to work from and I now I have a clear idea of the adverts structure.