Theses were the improvments I will have to make to my 30 seconds adverts of how to further develop them, I will be making these changes gradually evaulating the process as I go.
30 Second Adverts Improvements:
Like the other sponsor sequences, Remove the lettering on the background image, isn’t consistent and is not needed.
Any further close up shots to add variety in the advert would increase the selection of the shots used, making it more visually attractive.
Remove the shots of the Indian scene from the advert entirely, as the first advert with revolve around music.
Again, similarly to the sponsorship adverts, the last shot should be the logo with the brand name and the slogan.
Positive feedback enjoyed this element of the 2nd advert, with the repetition of the shot length.
From the teachers feedback there were positives and negatives to take away from the advice, and some of the advice I had noted myself as advice to further develop the advert.
10 Second Adverts Improvements:
Need to have a new shot after this of the Logo, rather than having the logo on this shot as it isn’t noticeable enough.
Also the Voiceover at the end will need to be louder over the music in the background.
Remove the lettering on the background image, isn’t consistent and is not needed.
Again have the same ending as the other sponsorship sequence, with the logo at the end as a recurring element of the brand identity.
Also states who the Advert sponsorship sequence is sponsoring at the end of the advert.
This is my first draft of my Radio Advert, I have received very postive feedback from it, therefore there I only a small amount of changes that are needed, firstly the music and vocals will fade out at the end of the advert and I will have to make sure that the vocals are natural and clear by adding a few breaks in the voice over.
When making my advert I noted that I needed a logo which would intrinsically link to the message I was conveying in the Radio Advert and the commercials. Therefore I used this image of a hand print, like the backdrop of one of the green screen images used in my first 30 second advert. This reflects the slogan and brand image ‘Release the child in you.’ I edited the image and added the same text I have been using throughout the adverts.
My tutorial on Garage Band made it a lot easier to make my radio advert. I knew how the software worked and how to inert the different tracks. I started by adding in the voice over the main component of the radio Advert. I wanted to get across the main message and concept of the music festival in just the vocals therefore I used a child. This fitted with the key theme and slogan being ‘Release the child in you.’
Before recording the vocals I had to write the script this would have to reflect an element of the brand image and entice the target market in, therefore it was a significant aspect of the radio Aspect. I started writing it by thinking of how the intensity could build in term of the voice over, like the music which will be playing in the background of all the adverts. I used key elements which I thought would be enticing and allow the audience to play attention to the image I was building, for example ‘2,880 Minutes of pure adrenalin, heaps of bands, unlimited entertainment, Tons of DJs, great location.’
Once I had scripted and outlined the radio Advert I got the actor to record the voice over in, I recorded on the Mac, it was significantly important that the actor was static when saying the lines as otherwise the background noise would have of effected the quality. This is something I learnt and gathered while recording using the Mac on the practise session, which significantly helped my understanding of using Garage Band. Another problem which occurred was that the actor voice sounded noticeably more childlike in Female Voice, which is something I took away from the session. I cut down the elements I didn’t like using the cut tool in the bottom bar, which was very precise.
I then added the background music by inserting it from my documents and placed it into the correct place to go through the advert, cutting it down where necessary. I also downloaded some sound effects to advance the quality of my radio advert, I inserted sound effects of crowds and people clapping in various points which I feel increases the pace and reflects the brand image. Overall I feel the radio Advert is of goo quality and the voice over is a reflection of my event; however I may cut down the advert and use a fade out on the end of the song and sound effects to make the quality of the advert flawless.
Before recording the vocals I had to write the script this would have to reflect an element of the brand image and entice the target market in, therefore it was a significant aspect of the radio Aspect. I started writing it by thinking of how the intensity could build in term of the voice over, like the music which will be playing in the background of all the adverts. I used key elements which I thought would be enticing and allow the audience to play attention to the image I was building, for example ‘2,880 Minutes of pure adrenalin, heaps of bands, unlimited entertainment, Tons of DJs, great location.’
This is my Radio Advert Script I wanted the vocals to reflect the brand image and therefore entice the target audince.
2 Days
48 hours
2,880 Minutes of pure adrenalin, heaps of bands, unlimited entertainment, Tons of DJs, great location.
Imagine Fest!
60,000 people, you can be anything you want to be
Headlining: Florence and The Machine, Bombay Bicycle Club, Mumford and Sons
Experience things you’ve never done before
London Hyde Park
Saturday 2nd August- Sunday 3rd 2012
Imagine Fest, Release the Child in you
This scripting may be too long, from my research most radio adverts are 30 seconds therefore I may have to cut down the voice over, to decrease the time limit once I have done the Radio advert.
In order to make my radio advert, I have conducted some relevant research on radio Advertsing to help and guide me throughout the process.
In Radio Advertising there is a broad range of choices when it comes to the type and length of radio commercial message they air. With changes in the radio industry and better production technologies, the mode of commercial presentation has changed, and commercial advertisements can take on a wide range of forms. The two primary types of radio ads are “live reads” and produced spots. Live read refers to when a DJ reads an advertiser’s spot on the air, delivered from a script, fact sheet or personal knowledge
However I will be producing a Produced spots appear to be more common. A spot is ‘produced’ if the radio station or an advertising agency records it for the client. Produced commercial formats include: straight read with sound effects or background music, dialogue, monologue (where the voice talent portrays a character, as opposed to an announcer), jingles, and combinations of these. I will be producing my radio ad on Garage Band which I have had a tutorial on and practiced using the software. From my reserch the radio spots are 15 seconds to 30 seconds long, therefore I will be looking to do a 30 second spot of my brand.
Radio Advert Analysis: This is a very strong radio advert interms of its Voice over, Music and sound effects the positive elements are:
Clear Vocal the whole way through the advert.
The Script is synonymous with the music, along with the way the advert is read and conducted.
Sound effects at the end work with what the advert is promoting.
Clear, concise and humours script, To the point works well with the product that is being promoted.
Radio Analysis: I decided to look at this radio advert as it was for a Green Festival in America and felt it was relevant to want I am advertising.
Positive Aspects:
Clear Voice over the whole way throughout the advert.
The Music jingle worked well with the voice over.
Negative Aspects:
The scripting was not engaging, audiences would lose interest quickly.
Did not capture the service and a real need to go to the festival, highlighting a weakness in the advert.
In this editing session that followed my filming with the green screen I had to learn how to drop the images in the background of the footage. To understand how to do this I had a quick tutorial.
In Premier Pro CS5, you simply add the footage into the video bar; you then use the video effects at the side of Premier Pro and use the effect keying- ultra key. By applying the ultra key it allows you to remove the green background and then drop in the image you have chosen and re-size them where needed. I have editing the images I am going to use, saturating some of the colours and adding text to some of the images; this intensifies and enhances the image quality and likeability.
Once I had added in my background images resizing where needed I then sped up some of the footage and cut down elements of the shots to attain the best quality and features of the shots. This allowed the advert to stay under 30 seconds, which I found a challenge. The advert speed fits with the music rhythm and beat that I had chosen before filming and creating the advert. My next challenge is to make my next 30 second different so the two adverts aren't similar in there making and promotion techniques, however they will still have to be identifiable as a collective brand. This is what I will be moving onto next.
As a result of the advice I had gathered from my teacher today I filmed with the green screen and the studio lights, this was the first time I had used this equipment so it was a very different experience and environment to film within.
Firstly we set up the studio lights, the most important element when using the green screen is to make sure there is no shadows in the shot, otherwise when dropping in the background image in the editing suite it will not be as clear and in some cases not work, therefore this is the a very significant aspect. The studio lights where placed at either end of the green screen without the diffuser on the bulbs to make sure maximum light was present.
When setting up the camera I made sure it was central and that the green screen was the only object in the background of the shot. I then filmed the main shorts which where the actor putting/using his rucksack, the African head mask, the drum sticks, the banjo and the flag. Theses where the elements the element of my rough cut which I felt were the most engaging and had a connection which the concept behind the advert, Child’s imagination being reflected into the music fest hence the service title ‘Imagine Fest’ and the slogan ‘Release the child in you.’
Following the advice of my teacher and my own improvements I used a variety of shots starting with a mid-shot and using close-ups to further the quality of the advert.I also featured the shots from a different angle to develop the advert technically.
Today I evaluated my work with my teacher, there were both positives and negatives that we discussed and there are many improvements to be made. The improvements to be made are as followed firstly the framing of the camera was not good enough, in terms of how the projected image was framed, the black areas at the sides of the shot were bad quality. This made the overall look of the shots bad quality and decreased the value of my Coursework, therefore this is an improvement that which will have to be made.
Furthermore the lack of variety in shot is an aspect of my adverts which will have to be changed, I will do this by changing the shots distance, starting with a mid-shot and then using close-ups and in some cases Extreme Close-ups, this will therefore add variety and depth of the piece. Also, I personally feel the advert will need changes in angles; consequently I will be filming from various angles to add a range of shots and angles to my advert, increasing its quality.
A piece of advice from my teacher was to use the green screens instead of projecting the image in the background like I have done previously, then when editing the image of the festival background will be dropped in the background. This will mean I need to film again and use the old advert as a Rough Cut rather than the finished project. I feel this is a good idea as it will enhance the image quality and as a result of this the advert will be of higher quality technically, making the audience engage with the product to the maximum level.
Things I need to do:
Re-film with Green Screen, using studio lights.
Use a Variety of shots and Use another angle to add depth and variety of the advertisment.
Use old advert as Rough Cut to guide me through the process of re-filming.
In this practise session we learnt about radio adverts and how to use Garage Band overall it gave me an idea about whether I felt radio adverts would work with my brand image and the service I am promoting. There are three major components within radio advertising- Voice, sound effects and Musical jingles. Theses are the most signifcant elements of the radio adverts and I will have elements of these feature which correspond to my own brand image.
When on Garage Band there are two ways in which to record the voice over, one way is through a mp3 player recorder and then upload the voice over to Garage Band. Another way is to record the voiceover directly on the mac book in the external microphone. Agood tip is to use headphones when recording to make sure the input level is clear rather than distorted. Another tip if recording on the MP3 player recorder is to keep the recorder stable and static.
Instruction on Garage Band: Open Podcast
Select Female or male voice dependant on the actor
Record on Garage Band
The jingles are located at the bottom of Garge band and there are various sound effects which are free to use, furthermore there are various sites that i will be able to download more relevant sound clips and then they will be able to be directly transposed into Garage Band, which takes both WAV formats and mp3 files. Another optition to get extended sound effects is to record them myself and therfore I would have the specfic jingle.
To add my own music that I have used in my advertising sequences, you drag and drop the music into the Garage band bar to the various tracks.
This will be helpful when making my radio advert, as I now understand how to use Garage Band and the way I want to promote my Brand on the radio with just sound, which will be a challenging element to overcome.
