Radio Advert Research:

In order to make my radio advert, I have conducted some relevant research on radio Advertsing to help and guide me throughout the process.

In Radio Advertising there is a broad range of choices when it comes to the type and length of radio commercial message they air. With changes in the radio industry and better production technologies, the mode of commercial presentation has changed, and commercial advertisements can take on a wide range of forms. The two primary types of radio ads are “live reads” and produced spots. Live read refers to when a DJ reads an advertiser’s spot on the air, delivered from a script, fact sheet or personal knowledge

However I will be producing a Produced spots appear to be more common. A spot is ‘produced’ if the radio station or an advertising agency records it for the client. Produced commercial formats include: straight read with sound effects or background music, dialogue, monologue (where the voice talent portrays a character, as opposed to an announcer), jingles, and combinations of these. I will be producing my radio ad on Garage Band which I have had a tutorial on and practiced using the software. From my reserch the radio spots are 15 seconds to 30 seconds long, therefore I will be looking to do a 30 second spot of my brand.

Radio Advert Analysis: This is a very strong radio advert interms of its Voice over, Music and sound effects the positive elements are:

Clear Vocal the whole way through the advert.

The Script is synonymous with the music, along with the way the advert is read and conducted.

Sound effects at the end work with what the advert is promoting.

Clear, concise and humours script, To the point works well with the product that is being promoted.

Radio Analysis: I decided to look at this radio advert as it was for a Green Festival in America and felt it was relevant to want I am advertising.

Positive Aspects:

Clear Voice over the whole way throughout the advert.

The Music jingle worked well with the voice over.

Negative Aspects:

The scripting was not engaging, audiences would lose interest quickly.

Did not capture the service and a real need to go to the festival, highlighting a weakness in the advert.