Possible Song Choice:

COOLRUNNINGS - Brunettes by DRACULA HORSE

This is an artist that I had found on a royalty free site, and then embedded  it from SoundCloud. I feel this song would be to great to play along in the background of my advert as it is up-beat and has a festival feel.  Also this is the type of song I feel will be 

appropriate for my advert and the genre of music I am targeting for my festival and the target market I am aiming my advert at. 

Analysis of Music Festival Poster:

For further information and research into music festivals and how advertisers promote their services I am going to analyse this Poster for a Day festival in London. The reason for doing this is because I feel this poster could easily be translated in a web pop-up. 

Colours: Bright, hippie use of colours, work in sync with one another. The colours are indexically for summer as the bright hues connote sun and therefore enjoyment.

Typography: The text stands out in white surround by the coloured background, your eyes naturally are drawn to the text.  This is an important element of the advert as the text is the most significant part 

Images: The use of the images blurring and merging together make it more visually attractive along with the composition of the images together. This make the presentation flawless and sophistication  in its appeal. 

Analysis of Music Festival Advert:

·         Use of close up, cuts of mid shots, cuts to a variety of different people in the same locations, with different variations. 

·         Pace of the music builds the advert along with the pace of editing.

·         Use of slowing down footage- slow motion allows the viewer to foresee every element in a variety of different angles and shots. This is an interesting element of the advert and I feel it brings an originality and a fresh, new vibe, selling the service. 

·         All the shots are linked by the floating objects- flowing into one another, this the cut transitions smooth and work in unit.

·         Fade transition used to allow two individual shots to come together into one indexically implying the connections the artists have together.

Analysis of Music Festivals Advert:

·         Pace of the editing fits which the electronic choice of music- fit well together, making the advert both visually and orally attractive.

·         Fast pace straight cuts into different views of the blacked out studio.

·         Use of zoom to focus on specific areas of the tents iconic of festivals.

·         Interspersed with text made from the same lighting featured in the advert.

·         Close ups, mid shots and long shots of the dancers surrounded amongst the neon lights, indexically resembles the bright lights and fireworks at festivals. This makes the advert visually attractive to intrude.

·         Editing cuts picks up in places, very quick editing- intrinsically linked with the music pace.

·         All the element of the advert come together at the end- fade outs into blackness and sharp transitions to view the end text Channel 4, which is the most significant element of the advertisement.  

Analysis of Music Festival Pop-Up:

 As I have decided I will be doing an Advert of a Music Festival,  by analysing a music festival pop-up this will allow me to understand the key conventions of how music festival advertisers promote and market their festivals to certain age groups.

Key Conventions:

Colours: Bright, Pastel Bold colours. Enhancing the viewer’s attention and intriguing them to read more or press on the link to forward them to the site. The colours indexically implies a friendly, warm welcoming feel connoting what the atmosphere will be like at the festival.

Typography: Child like, causal and unsophisticated denoting that the festival is not only for young people but for all the family.

Images: The talking pineapple again reinforces the immaturity and unsophistication of the festival and the causal blasé feel to the pop-up connoting that Festival is for all ages and the that the festival is free.

Trial Stop Frame Shots and Animation :

These are the three of the individual shots from the stop frame advert which I will post when edited, I found the Stop Frame Practice very informative as I wanted to see how difficult it would be to make a good quality stop frame. It also refreshed my memory when using Premier as editing software with photos it very different that with live footage.

It also allowed me to understand the different choices of production that I have when deciding how I want to show my advert and the different elements of each production.


This is my Practice Stop Frame that I did if I was to do it again I would try and extend it and brainstorm and storyboard in more depth. Overall as my first trial stop frame I am positive about the  production and enjoyed the process. The question now is whether I want my advert to be a stop frame animation. 

Coursework Reflection Presentation:

As part of my progression, I did a presentation on My Coursework Reflection and progression so far in terms of the Research stages of my Coursework. I reflected on what I had done so far and the areas which I had researched into for example the nature and purpose of Advertising itself which led me onto Branding and Target Market.  I looked at my organisation skills and the task list I regularly do to keep me on track. I also focused on Skill Development- how my Analysis has really developed since AS.

Coursework reflection

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Futhermore I looked at the Challenges Faced/Overcome and What next in terms of my Planning stages of my Coursework. This has allowed me to understand how I can improve and move forward in the Planning stages of my coursework.

Practice Shots: Close Up

Practice Shots: Long Shot Pan

Long shot Pan. 

Practice Shots: Mid Shot Pan

This  is the practice mid-shot, I feel this is of high quality as it is steady and well angled. 

Practice Shots: Soft Focus

This is the practice soft focus that we did, next time we must check that the footage will be in focus before filming. 

Practice Shots: Practice Zoom

This is a practice zoom that we did while on location, A challenge that we faced was keeping the zoom smooth and at a steady pace. Also a problem that occurred in this footage was keeping it in focus. I used the nikon D5000 to do this filming and I have found it very productive and helpful using a different camera, to get a wider source of knowledge with this camera. 

Practice Shots: Panning

I did some practice shots to refresh my memory on the different techniques and equiment. Theses include pans, mid shots, long shots, zoom ins and soft focus shots, is has allowed to gage how well my technical ability has improved along with my editing skills. I feel postive about the shots and the use of the equiment and feel as though my ability has vasly improved since AS. 
This is the first pan we did .

This is the second pan we did which is of better quality as the camera is more steady and smooth.

Research Summary and Planning- What Next Brainstorm:

This list indicates all the areas which I will need to cover during the planning stages of my coursework, and the possible categories I could advertise within. I will start my planning stages by trying a simple stop frame animation and practice shots, this will help me when viewing my technical ability and editing ability, and whether I want to do a stop frame for my advert. 

Research Summary:

As I have now finished my research, I feel I have gained relevant information into the Advertising sector and the many ways in which advertisers promote and market their products and services to the public. My research into the nature and purpose of advertising has highlighted how significant advertising is and that it is still and even more so relevant within the modern world of today’s society.  An important element of my research was branding and target market, I now have the knowledge of how imperative it is to have a brand behind my service or product and to be targeting my specific market.

Over the past weeks throughout my research I have brainstorming the possibilities of what I want to advertise and the original ways in which I can do so, by analysing different adverts products from various industries I have targeted what I want to advertise. I will be advertising a Music Festival, I feel this is will allow my creatively to run feel and I already have ideas in how I want to produce my advert. In terms of my next step I will be looking at my specific target market and how to promote and market this service to them.

Radio Adverts Article:

When researching on the Media Magazine website, I found an article on How to make radio ads- By Clive Edwards. I thought is would be a significant help as it is on part of my brief if I decide to make a radio advert rather than a web-up. 


Radio: an imaginary world
If you are writing a radio ad, you have a licence to imagine, and to get your listeners to imagine …, well …, anything you like, and anywhere you like. Barbados, France, the countryside, a busy street, the moon, a swamp …
What you will need to make a Radio Advert:
• the voices
• the script
• a PC
• a microphone
• the sound effects CD that you can get from any music store
• and a software package like Cakewalk, Cool edit pro, Cubase.

Edward's also states the important element of a radio ad is the:  Call to Action.  He states that you shouldn't just tell them about what you’re selling. Get the listener to do something. An action. Like ‘call us now on …’ or ‘look up our website on …’ or ‘visit us today at …’ 

Edward's also highlights the significance the script:   Clients pay for advertising time in 10 second bursts. Radio ads are usually 30 seconds or 40 seconds long – and you can’t fit much into 40 seconds. One of mine once said that prose is ‘words in the best order’; poetry is ‘the best words in the best order’.  Therefore the script is of high importance and must promote the product in the most suitable way to suit its specific target audience.

Task List:

Research Pop-up- similarities and differences between Radio ad and Pop-ups .


Research Radio adverts.


Find out what product or service I want to advertise.


Target questionnaire- once I have decided what I want to advertise I must record a target market questionnaire with the relevant information I will need to know. 


Filming- try out some relevant shots and camera techniques.  Edit and evaluate the process. 

Media Magazine Article:

As part of my research I wanted to find relevant information from significant figures in the Media Studies Course, I have researched into the Media Magazine website archive and found some applicable articles which will help me with my advertising coursework.  

Here’s what I learnt from the Article on Charity Ads by Gavin Luhrs who teaches Media and Film Studies. 

Moderators like to see evidence of purposeful research which methodically investigates existing practice. Also, any research you do into your chosen advert should be properly annotated and referenced.  Luhrs suggests that all the research should be relevant to my brief and individual coursework, it should be of high quality annotated, noted why this is important, keeping me up to date and on task.  

You should use your research to establish the forms and conventions, this is something I have previously done, by studying individual adverts however now I will need to be more specific and find the key codes and conventions for the product or service I want to advertise and how advertising companies do this.  

A good test of your adverts is to ask your target audience to identify what it is you expect them to do as a result of seeing your advert and whether they would be interested in buying the product or service. Once I have determined what product and service I am going to advertise I am going to produce a questionnaire to specify what the target audience expect from the advert.  

Although this was targeted at Charity Ads I still feel it was of great importance in my research. In terms of my research this has helped me as I now have a clear and structured plan of what is needed in my research stages of my Coursework.

Pop-up Adverts:

When viewing my brief again as part of my planning I noted that I must research into the different options I have. I have researched into radio adverts however there is the intended option to doing a web pop-up instead. This is the research I conducted in order to view the difference and the pros and cons of doing a pop-up. 

 Pop-up ads or pop-ups are a form of online advertising on the internet intended to attract web traffic or capture email addresses. Pop-ups are generally new web browser windows to display advertisements, whereby the viewer is made to look at the advert to exit it from their web browser.  The pop-up window containing an advertisement is usually generated by JavaScript, but can be generated by other means as well. I will need to look further into Java Script if I want to create a web pop- up.