Media Magazine Article:

As part of my research I wanted to find relevant information from significant figures in the Media Studies Course, I have researched into the Media Magazine website archive and found some applicable articles which will help me with my advertising coursework.  

Here’s what I learnt from the Article on Charity Ads by Gavin Luhrs who teaches Media and Film Studies. 

Moderators like to see evidence of purposeful research which methodically investigates existing practice. Also, any research you do into your chosen advert should be properly annotated and referenced.  Luhrs suggests that all the research should be relevant to my brief and individual coursework, it should be of high quality annotated, noted why this is important, keeping me up to date and on task.  

You should use your research to establish the forms and conventions, this is something I have previously done, by studying individual adverts however now I will need to be more specific and find the key codes and conventions for the product or service I want to advertise and how advertising companies do this.  

A good test of your adverts is to ask your target audience to identify what it is you expect them to do as a result of seeing your advert and whether they would be interested in buying the product or service. Once I have determined what product and service I am going to advertise I am going to produce a questionnaire to specify what the target audience expect from the advert.  

Although this was targeted at Charity Ads I still feel it was of great importance in my research. In terms of my research this has helped me as I now have a clear and structured plan of what is needed in my research stages of my Coursework.