Radio Adverts Article:

When researching on the Media Magazine website, I found an article on How to make radio ads- By Clive Edwards. I thought is would be a significant help as it is on part of my brief if I decide to make a radio advert rather than a web-up. 


Radio: an imaginary world
If you are writing a radio ad, you have a licence to imagine, and to get your listeners to imagine …, well …, anything you like, and anywhere you like. Barbados, France, the countryside, a busy street, the moon, a swamp …
What you will need to make a Radio Advert:
• the voices
• the script
• a PC
• a microphone
• the sound effects CD that you can get from any music store
• and a software package like Cakewalk, Cool edit pro, Cubase.

Edward's also states the important element of a radio ad is the:  Call to Action.  He states that you shouldn't just tell them about what you’re selling. Get the listener to do something. An action. Like ‘call us now on …’ or ‘look up our website on …’ or ‘visit us today at …’ 

Edward's also highlights the significance the script:   Clients pay for advertising time in 10 second bursts. Radio ads are usually 30 seconds or 40 seconds long – and you can’t fit much into 40 seconds. One of mine once said that prose is ‘words in the best order’; poetry is ‘the best words in the best order’.  Therefore the script is of high importance and must promote the product in the most suitable way to suit its specific target audience.