Analysis of Music Festival Pop-Up:

 As I have decided I will be doing an Advert of a Music Festival,  by analysing a music festival pop-up this will allow me to understand the key conventions of how music festival advertisers promote and market their festivals to certain age groups.

Key Conventions:

Colours: Bright, Pastel Bold colours. Enhancing the viewer’s attention and intriguing them to read more or press on the link to forward them to the site. The colours indexically implies a friendly, warm welcoming feel connoting what the atmosphere will be like at the festival.

Typography: Child like, causal and unsophisticated denoting that the festival is not only for young people but for all the family.

Images: The talking pineapple again reinforces the immaturity and unsophistication of the festival and the causal blasé feel to the pop-up connoting that Festival is for all ages and the that the festival is free.