Analysis of Music Festival Advert:

·         Use of close up, cuts of mid shots, cuts to a variety of different people in the same locations, with different variations. 

·         Pace of the music builds the advert along with the pace of editing.

·         Use of slowing down footage- slow motion allows the viewer to foresee every element in a variety of different angles and shots. This is an interesting element of the advert and I feel it brings an originality and a fresh, new vibe, selling the service. 

·         All the shots are linked by the floating objects- flowing into one another, this the cut transitions smooth and work in unit.

·         Fade transition used to allow two individual shots to come together into one indexically implying the connections the artists have together.