This list indicates all the areas which I will need to cover during the planning stages of my coursework, and the possible categories I could advertise within. I will start my planning stages by trying a simple stop frame animation and practice shots, this will help me when viewing my technical ability and editing ability, and whether I want to do a stop frame for my advert.
Research Summary:
As I have now finished my research, I feel I have gained relevant information into the Advertising sector and the many ways in which advertisers promote and market their products and services to the public. My research into the nature and purpose of advertising has highlighted how significant advertising is and that it is still and even more so relevant within the modern world of today’s society. An important element of my research was branding and target market, I now have the knowledge of how imperative it is to have a brand behind my service or product and to be targeting my specific market.
Over the past weeks throughout my research I have brainstorming the possibilities of what I want to advertise and the original ways in which I can do so, by analysing different adverts products from various industries I have targeted what I want to advertise. I will be advertising a Music Festival, I feel this is will allow my creatively to run feel and I already have ideas in how I want to produce my advert. In terms of my next step I will be looking at my specific target market and how to promote and market this service to them.
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