Analysis of Music Festivals Advert:

·         Pace of the editing fits which the electronic choice of music- fit well together, making the advert both visually and orally attractive.

·         Fast pace straight cuts into different views of the blacked out studio.

·         Use of zoom to focus on specific areas of the tents iconic of festivals.

·         Interspersed with text made from the same lighting featured in the advert.

·         Close ups, mid shots and long shots of the dancers surrounded amongst the neon lights, indexically resembles the bright lights and fireworks at festivals. This makes the advert visually attractive to intrude.

·         Editing cuts picks up in places, very quick editing- intrinsically linked with the music pace.

·         All the element of the advert come together at the end- fade outs into blackness and sharp transitions to view the end text Channel 4, which is the most significant element of the advertisement.