In terms of the naming of my service, A key convention that I noted of Music festival brand names was that they were based on the location of the festivals such as Reading, Leeds and Glastonbury as they are iconic festivals which are well known in Britain.
However less well know medium sized festivals within the indie music scene, are usuallly named with specfic personal themes of the brand image, for example the Green man Festival as the brand is image is based around the colour green and what it symbolizes.
Therefore I have come up with my own brand image, as it is a medium sized indie festival, I have decided to name it with the specific brand theme. the slogan for the festival will be "Release the child in you" along with the title "Imagine Fest," the brand is therefore intrinsically linked making a memorable brand image.
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