Target Market of My advert:

• From my research I now understand the importance of having a specific target market and how this effects both the brand image and the promotion and marketing of the product. In terms of advertising I will need to have a strong brand image with a specific target audience as it effects the concept of consumption. This is whether my adverts will be shown on mainstream TV such as ITV or channel 4 or niche appeal for example E4. 

• The target market of my advert will be the 16-24 age group as this is the highest demographics that go to music festivals. Instead of focusing on the service as this has already got a clear age group, I am going to focus on the interests, hobbies and ideology of beyond age and gender.  These aspects of my advert will be highlighted in the soundtrack playing in the background of the advert, the mise-en-scene and the location of the advert. The music festival will be promoted as mainly indie music, this is highlighted in the choice of song I have attained for my advert.  

• Concept of consumption: In terms of concept of consumption, I feel I will have to show my advert on niche TV sites such as E4,  as this TV channel is mainly aimed at the lucrative 15–35 age group which is perfect, for targeting my specific age group. Another idea I had would be to show the advert on relevant music channels such as NME music channel, as this would be targetingt the right audience who enjoy this type of music.
• Alternatively my advert could be shown on more mainstream channels such as ITV or Channel 4,  however this would aim my service at a wider variety of people and open up the event to the masses. However this would only occur if the advert was promoted in this way whereas my advert will be promoted to a specific group of people therefore that would not be a significant problem.

• Overall I feel that it would best and most suitable to advertise on a niche site such as E4 or relevant music channel sites as it would promote the brands to the most suitable audeince.