Advertising Directors:

I have looked at advertising directors from different advertising agency and one that I came across was VCCP's team of professionals who create some amazing adverts, for a varied category of brands.  A creative director that I have looked into is Mark Orbine, Mark has won creative team of the year at Cannes early in his career whilst at Ogilvy and has taken his winning ways and used them on our Award winning work for the COI. Mark oversees all COI briefs and has produced fantastic work for the Home Office Anti-drinking campaign and the Department of Health's Units work.

This is a an example of his work that I particularly liked, the Home Office Anti-drinking campaign that was released in 2008, I really like the concept behind it and the symbolic and metaphorical references to drinking and how this effects the body physically. 


In my own advert I will use similar metaphorical concept, as i feel it is really iconic and fresh and new within advertising.