Branding of my product:

When doing my research, I highlighted how important the branding is for the specific product or service;

'The two most important facts about an advertising campaign are the brand itself – that is, the product or service being advertised – and its potential purchasers, its target market. Today the two are seen to be symbiotic: the brand and its target market are inextricably entwined.' I have researched and planned the target market of my advert therefore the next step would be the branding of the service I am advertising.

To understand how I am going to brand my product I will look at the different ways in which music festivals are branded. I have previously looked at pop-ups for music festival such as 'Loaded Festival' and a 'The Bread and Roses Festival' in Clapham , I looked at the key conventions that are placed in this form of adverts. Following this I also looked at music festival adverts and the differing and similar branding that is used to advertise and promote the service.