From this written research I have conducted on TV Adverts, I now have a widely knowledge on the positives and negatives of TV adverts and how significant it is for brands to target their specific audiences. It also allows you to reach many different ranges of people and develop a strong brand image, which is vitally needed to sell your product or service.
I have also looked at some stop frame animation adverts and wanted to further my research on this form of advertising. I found out how popular they were becoming with advert agencies and the extended creative freedom and manipulation of the subject matter can gain rather than shooting in live film.
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