Product Placement:

Product placement, or embedded marketing, is a form of advertisement, where branded goods or services are placed in a context usually devoid of ads, such as movies, music videos, the story line of television shows, or news programs. The product placement is often not disclosed at the time that the good or service is featured. Product placement became common in the 1980s.
Definition from Wiki.

In April 2006, Broadcasting & Cable reported, "Two thirds of advertisers employ 'branded entertainment'—product placement—with the vast majority of that (80%) in commercial TV programming."   It allows the brand to show plug-ins and therefore target their specific target market.   Product Placement allows the brands to move away from in your face ads, and focus on movies, music videos which feature "real-life scenarios" with the product(s) hovering in the background.

Today's consumer is inundated with advertising everywhere: television, radio, billboards, magazines, buses, newspapers, the Internet.  Even television networks that depend on advertising dollars to stay in business know that it can be useful to ditch the interruptions and present a show without ads from time to time. FOX did it for its hit series "24" in 2002, whereby they Ford sponsored the show with two three-minute spots opening and closing the episode. Also the characters  drove Ford vehicles, therefore selling their products to their specific target audiences.  

James Bond- Sony Vaio Laptop featured in this scene.