To advertise on TV it’s best to hire an agency. Agencies have experience in dealing with all types of campaigns and can offer invaluable advice before proceeding. In addition, agencies negotiate with contractors, plan your campaign with your target audience in mind, monitor ratings, and help track the results. They also tend to advice on who to recruit to produce the commercial.
Resource- http://www.marketingminefield.co.uk/television-advertising-overview/
In an attempt to get a better price dealing direct with TV contractors can seem like a good idea but in practice you’d be leaving yourself open to be exploited. The advice and knowledge of an experienced agency is invaluable. There are many top advert agencies such as DDB London, Ogilvy, Saatchi and Saatchi and Mother London.
Does Advertising still work?
For my research I have conducted some information on whether Advertising is still a popular form to connecting with businesses’ target audience as I feel this is highly significant in my brief and will help me understand the positives and negatives of advertising.
Television advertising does still work for many businesses. On average, over the first 28 days of advertising on TV brands can expect a 5% sales increase. Many satellite channels that have highly targeted audiences and smaller businesses advertising can record significantly higher figures. However Advertising is very expensive and this makes it harder for small brands and businesses to have enough money to afford TV commercials.
Although with the growth of digital TV means that many people now have a choice of hundreds of channels, with many of these channels highly focused on a specific topic, thereby offering highly targeted audiences for potential advertisers which allows businesses to focus on their specific customer. Advertising is still a powerful, creative and ever growing way in which to sell products to customers.
Resource- http://www.marketingminefield.co.uk/television-advertising-overview/
In an attempt to get a better price dealing direct with TV contractors can seem like a good idea but in practice you’d be leaving yourself open to be exploited. The advice and knowledge of an experienced agency is invaluable. There are many top advert agencies such as DDB London, Ogilvy, Saatchi and Saatchi and Mother London.
Does Advertising still work?
For my research I have conducted some information on whether Advertising is still a popular form to connecting with businesses’ target audience as I feel this is highly significant in my brief and will help me understand the positives and negatives of advertising.
Television advertising does still work for many businesses. On average, over the first 28 days of advertising on TV brands can expect a 5% sales increase. Many satellite channels that have highly targeted audiences and smaller businesses advertising can record significantly higher figures. However Advertising is very expensive and this makes it harder for small brands and businesses to have enough money to afford TV commercials.
Although with the growth of digital TV means that many people now have a choice of hundreds of channels, with many of these channels highly focused on a specific topic, thereby offering highly targeted audiences for potential advertisers which allows businesses to focus on their specific customer. Advertising is still a powerful, creative and ever growing way in which to sell products to customers.
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