In-depth Research into Advertising:

Advertising is...

·         paid for

·         a way of promoting products, services or information

·         a form of communication (between manufacturer and consumer)

·         a physical commodity

·         an important economic force

·         a part of our urban landscape

My advert must promote and sell the product or message I am advertising, It must entice the audience and keep them watching.  The difficulty will be making it unique and original, enhancing the image of the brand rather than just a product.  

The media – in particular, television, print, posters, radio, cinema, and the Internet – carry and publish advertisements in return for advertisers’ money. Today the media receive approximately 90% of all the money the advertisers spend. We can see the shear amount of advertising as it is everywhere; it is now a part of our urban landscape, promoting their products and messages where ever the public are.

As there are so many adverts around, advertising agency think of new strategies to promote and sell their product whether that be TV or internet e.c.t.  There are different types of adverts; there are advertisements which people look for (classifieds), and advertisements which look for people (display). Display advertisements are necessarily intrusive, because they must catch the attention of people not initially interested in their messages; classified advertisements are not intrusive, because they rely on people perusing them for items they are consciously searching for.