This research was conducted from the book ‘The Fundamentals of Creative Advertising’ by Ken Burtenshaw, Nik Mahon and Caroline Barefoot; it has allowed me to understand the effect advertising has on society and the power of commercials themselves. The advertising companies use advertising to inform people of their brand and because of how easily it is to target specifically a fragmented audience with the use of advertising especially using TV.
By knowing a more in-depth range of knowledge about the advertising companies and the pros and cons of using advertising; my research is developing along with my awareness of this form of media.
I also looked into the different ways in which adverting companies develop a unique advert, this is a challenge for companies as this is what makes and breaks a brand. It has to be faultless and distinctive so the target market of their product or message is affected by it.
While it is good that you have reflected on the value of reading the text you need to offer more detail in terms of what you actually learned.
ReplyDelete