Brief:

This is the brief I have decided to choose for my A2 media coursework:
An advertising package for a new product or service, to include two TV advertisements, together with;

• A TV programme sponsorship sequence
• A radio advertisement

Initial Thoughts:

Initially I found it difficult to decide between the music video task (brief 1) and the advertising brief, as they both have different and similar elements, I thought that the music video would allow me to explore my creativity and would give me more freedom.

However I felt the Advertising task gave me extended possibilities to create an effective advert and the chance to research into the ideological issues and the nature and purpose of advertising itself.  Therefore I have chosen the advertising package as I feel it will be changeling but will allow me to embrace my originality.  I also am very interested in the adverting industry and would enjoy to work within this industry in the future. 

I am excited to start researching the typical conventions and ideology behind advertising, I am going to start by analysing five adverts of my interest and consider the different and similar ways they promote their products.