As I am coming towards the end of my coursework and the adverts are in the last stages. I have made a questionnaire on Google forms, which will allow me to see whether my target audience enjoyed and understood the concept of the advert. The questions which I featured were as followed-
Did you find the 30 second Adverts engaging?
What elements of the adverts did you find particularly appealing:
Location (Backdrops)
Moving Image
Props
Music
Voice over
Does it deliver a clear concept and product message?
Are you more likely to purchase an 'Imagine Fest' ticket after having seen or heard the adverts?
Do you feel the brand concept is well established across the advertisements? (e.g. Sponsorship sequence and Radio Adverts)
What would you change to make the adverts more engaging?
Any Additional comments you have?
I feel theses questions cover many dimensions and therefore I will get the relevant information and resources back to aid my Evaluation. I wanted to cover both the 30 seconds adverts and ancillary texts ( my radio advert and the sponsorship sequences.) Therefore I will get feedback on both the individual texts and the overall brand as a whole.
This is the form embedded into Blogger, you can answer the questions by watching the final adverts above and then complete the Questionnaire:
No comments:
Post a Comment