Possible Song Choice:

COOLRUNNINGS - Brunettes by DRACULA HORSE

This is an artist that I had found on a royalty free site, and then embedded  it from SoundCloud. I feel this song would be to great to play along in the background of my advert as it is up-beat and has a festival feel.  Also this is the type of song I feel will be 

appropriate for my advert and the genre of music I am targeting for my festival and the target market I am aiming my advert at. 

Analysis of Music Festival Poster:

For further information and research into music festivals and how advertisers promote their services I am going to analyse this Poster for a Day festival in London. The reason for doing this is because I feel this poster could easily be translated in a web pop-up. 

Colours: Bright, hippie use of colours, work in sync with one another. The colours are indexically for summer as the bright hues connote sun and therefore enjoyment.

Typography: The text stands out in white surround by the coloured background, your eyes naturally are drawn to the text.  This is an important element of the advert as the text is the most significant part 

Images: The use of the images blurring and merging together make it more visually attractive along with the composition of the images together. This make the presentation flawless and sophistication  in its appeal. 

Analysis of Music Festival Advert:

·         Use of close up, cuts of mid shots, cuts to a variety of different people in the same locations, with different variations. 

·         Pace of the music builds the advert along with the pace of editing.

·         Use of slowing down footage- slow motion allows the viewer to foresee every element in a variety of different angles and shots. This is an interesting element of the advert and I feel it brings an originality and a fresh, new vibe, selling the service. 

·         All the shots are linked by the floating objects- flowing into one another, this the cut transitions smooth and work in unit.

·         Fade transition used to allow two individual shots to come together into one indexically implying the connections the artists have together.

Analysis of Music Festivals Advert:

·         Pace of the editing fits which the electronic choice of music- fit well together, making the advert both visually and orally attractive.

·         Fast pace straight cuts into different views of the blacked out studio.

·         Use of zoom to focus on specific areas of the tents iconic of festivals.

·         Interspersed with text made from the same lighting featured in the advert.

·         Close ups, mid shots and long shots of the dancers surrounded amongst the neon lights, indexically resembles the bright lights and fireworks at festivals. This makes the advert visually attractive to intrude.

·         Editing cuts picks up in places, very quick editing- intrinsically linked with the music pace.

·         All the element of the advert come together at the end- fade outs into blackness and sharp transitions to view the end text Channel 4, which is the most significant element of the advertisement.  

Analysis of Music Festival Pop-Up:

 As I have decided I will be doing an Advert of a Music Festival,  by analysing a music festival pop-up this will allow me to understand the key conventions of how music festival advertisers promote and market their festivals to certain age groups.

Key Conventions:

Colours: Bright, Pastel Bold colours. Enhancing the viewer’s attention and intriguing them to read more or press on the link to forward them to the site. The colours indexically implies a friendly, warm welcoming feel connoting what the atmosphere will be like at the festival.

Typography: Child like, causal and unsophisticated denoting that the festival is not only for young people but for all the family.

Images: The talking pineapple again reinforces the immaturity and unsophistication of the festival and the causal blasé feel to the pop-up connoting that Festival is for all ages and the that the festival is free.

Trial Stop Frame Shots and Animation :

These are the three of the individual shots from the stop frame advert which I will post when edited, I found the Stop Frame Practice very informative as I wanted to see how difficult it would be to make a good quality stop frame. It also refreshed my memory when using Premier as editing software with photos it very different that with live footage.

It also allowed me to understand the different choices of production that I have when deciding how I want to show my advert and the different elements of each production.


This is my Practice Stop Frame that I did if I was to do it again I would try and extend it and brainstorm and storyboard in more depth. Overall as my first trial stop frame I am positive about the  production and enjoyed the process. The question now is whether I want my advert to be a stop frame animation. 

Coursework Reflection Presentation:

As part of my progression, I did a presentation on My Coursework Reflection and progression so far in terms of the Research stages of my Coursework. I reflected on what I had done so far and the areas which I had researched into for example the nature and purpose of Advertising itself which led me onto Branding and Target Market.  I looked at my organisation skills and the task list I regularly do to keep me on track. I also focused on Skill Development- how my Analysis has really developed since AS.

Coursework reflection

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Futhermore I looked at the Challenges Faced/Overcome and What next in terms of my Planning stages of my Coursework. This has allowed me to understand how I can improve and move forward in the Planning stages of my coursework.