Radio Advert Draft 1:

This is my first draft of my Radio Advert, I have received very postive feedback from it, therefore there I only a small amount of changes that are needed, firstly the music and vocals will fade out at the end of the advert and I will have to make sure that the vocals are natural and clear by adding a few breaks in the voice over. 



Rough Cut of Adverts:

These are the first rough cut drafts of my adverts so far:

There are a few elements I will be changing:

The voice over in the 2^nd 30 second advert will need to be louder.

The Logo may need to be bigger and placed in a different frame so it is recognisably clear.

There will also be a voice over throughout both the 30 second adverts, running alongside the different frames.  

Imagine Festival Logo:

When making my advert I noted that I needed a logo which would intrinsically link to the message I was conveying in the Radio Advert and the commercials. Therefore I used this image of a hand print, like the backdrop of one of the green screen images used in my first 30 second advert. This reflects the slogan and brand image ‘Release the child in you.’ I edited the image and added the same text I have been using throughout the adverts.

Making of my Radio Advert:

My tutorial on Garage Band made it a lot easier to make my radio advert. I knew how the software worked and how to inert the different tracks. I started by adding in the voice over the main component of the radio Advert. I wanted to get across the main message and concept of the music festival in just the vocals therefore I used a child. This fitted with the key theme and slogan being ‘Release the child in you.’  

Before recording the vocals I had to write the script this would have to reflect an element of the brand image and entice the target market in, therefore it was a significant aspect of the radio Aspect. I started writing it by thinking of how the intensity could build in term of the voice over, like the music which will be playing in the background of all the adverts.  I used key elements which I thought would be enticing and allow the audience to play attention to the image I was building, for example ‘2,880 Minutes of pure adrenalin, heaps of bands, unlimited entertainment, Tons of DJs, great location.’

Once I had scripted and outlined the radio Advert I got the actor to record the voice over in, I recorded on the Mac, it was significantly important that the actor was static when saying the lines as otherwise the background noise would have of effected the quality. This is something I learnt and gathered while recording using the Mac on the practise session, which significantly helped my understanding of using Garage Band. Another problem which occurred was that the actor voice sounded noticeably more childlike in Female Voice, which is something I took away from the session.  I cut down the elements I didn’t like using the cut tool in the bottom bar, which was very precise.

I then added the background music by inserting it from my documents and placed it into the correct place to go through the advert, cutting it down where necessary. I also downloaded some sound effects to advance the quality of my radio advert, I inserted sound effects of crowds and people clapping in various points which I feel increases the pace and reflects the brand image. Overall I feel the radio Advert is of goo quality and the voice over is a reflection of my event; however I may cut down the advert and use a fade out on the end of the song and sound effects to make the quality of the advert flawless.

Radio Advert Script:

Before recording the vocals I had to write the script this would have to reflect an element of the brand image and entice the target market in, therefore it was a significant aspect of the radio Aspect. I started writing it by thinking of how the intensity could build in term of the voice over, like the music which will be playing in the background of all the adverts.  I used key elements which I thought would be enticing and allow the audience to play attention to the image I was building, for example ‘2,880 Minutes of pure adrenalin, heaps of bands, unlimited entertainment, Tons of DJs, great location.’

This is my Radio Advert Script I wanted the vocals to reflect the brand image and therefore entice the target audince.

2 Days
48 hours
2,880 Minutes of pure adrenalin, heaps of bands, unlimited entertainment, Tons of DJs, great location.
Imagine Fest!
60,000 people, you can be anything you want to be
Headlining: Florence and The Machine, Bombay Bicycle Club, Mumford and Sons
Experience things you’ve never done before
London Hyde Park
Saturday 2nd August- Sunday 3rd 2012
Imagine Fest, Release the Child in you

This scripting may be too long, from my research most radio adverts are 30 seconds therefore I may have to cut down the voice over, to decrease the time limit once I have done the Radio advert.

Radio Advert Research:

In order to make my radio advert, I have conducted some relevant research on radio Advertsing to help and guide me throughout the process.

In Radio Advertising there is a broad range of choices when it comes to the type and length of radio commercial message they air. With changes in the radio industry and better production technologies, the mode of commercial presentation has changed, and commercial advertisements can take on a wide range of forms. The two primary types of radio ads are “live reads” and produced spots. Live read refers to when a DJ reads an advertiser’s spot on the air, delivered from a script, fact sheet or personal knowledge

However I will be producing a Produced spots appear to be more common. A spot is ‘produced’ if the radio station or an advertising agency records it for the client. Produced commercial formats include: straight read with sound effects or background music, dialogue, monologue (where the voice talent portrays a character, as opposed to an announcer), jingles, and combinations of these. I will be producing my radio ad on Garage Band which I have had a tutorial on and practiced using the software. From my reserch the radio spots are 15 seconds to 30 seconds long, therefore I will be looking to do a 30 second spot of my brand.

Radio Advert Analysis: This is a very strong radio advert interms of its Voice over, Music and sound effects the positive elements are:

Clear Vocal the whole way through the advert.

The Script is synonymous with the music, along with the way the advert is read and conducted.

Sound effects at the end work with what the advert is promoting.

Clear, concise and humours script, To the point works well with the product that is being promoted.

Radio Analysis: I decided to look at this radio advert as it was for a Green Festival in America and felt it was relevant to want I am advertising.

Positive Aspects:

Clear Voice over the whole way throughout the advert.

The Music jingle worked well with the voice over.

Negative Aspects:

The scripting was not engaging, audiences would lose interest quickly.

Did not capture the service and a real need to go to the festival, highlighting a weakness in the advert.

10/02 Editing Sessions With Green Screen Footage:

In this editing session that followed my filming with the green screen I had to learn how to drop the images in the background of the footage. To understand how to do this I had a quick tutorial. 

In Premier Pro CS5, you simply add the footage into the video bar; you then use the video effects at the side of Premier Pro and use the effect keying- ultra key. By applying the ultra key it allows you to remove the green background and then drop in the image you have chosen and re-size them where needed. I have editing the images I am going to use, saturating some of the colours and adding text to some of the images; this intensifies and enhances the image quality and likeability. 

Once I had added in my background images resizing where needed I then sped up some of the footage and cut down elements of the shots to attain the best quality and features of the shots. This allowed the advert to stay under 30 seconds, which I found a challenge. The advert speed fits with the music rhythm and beat that I had chosen before filming and creating the advert. My next challenge is to make my next 30 second different so the two adverts aren't similar in there making and promotion techniques, however they will still have to be identifiable as a collective brand. This is what I will be moving onto next.